April 13, 2025

SOFWeek2025

SOFWeek GRG Blog

Kinetic will be there - Will you?

If you’re working in defense and not at SOFWeek, you’re already a step behind.

SOFWeek isn’t just a conference—it’s the frontline of what’s next.
From cutting-edge capabilities to game-changing mission applications, this is where Special Operations leaders, technologists, and solution providers converge to move the mission forward. It’s where real conversations happen: about warfighter needs, procurement trends, and the operational challenges that demand new thinking.

Whether you’re trying to break into SOF markets, refine your value proposition for government buyers, or deepen your network across industry and command—SOFWeek is the ground truth.

Backed by SOF AT&L—Driving Innovation Where It Counts

What sets SOFWeek apart is its direct support from Special Operations Forces Acquisition, Technology, and Logistics (SOF AT&L). This isn’t a passive engagement—it’s a full-throttle endorsement of rapid, mission-driven innovation.

SOF AT&L is known across the community for its forward-leaning approach to acquisition, especially when it comes to engaging non-traditional vendors, startups, and small businesses. They understand that winning at the tactical edge means accessing the broadest possible innovation ecosystem—from AI to autonomy to advanced ISR and everything in between.

If you have operational relevanceSOF AT&L wants to know about it.

From tech sprints and pitch sessions to OTA pathways and new contracting approaches, SOF AT&L is lowering the barriers for companies who can deliver asymmetric advantage quickly. That’s why SOFWeek is more than a conference—it’s a live engagement with the people shaping real requirements and putting innovation on contract.

And This Year, Kinetic comming in Full Force

We’ll be there to support our clients, scout emerging technologies, and stay sharp on where the demand signal is headed.

Here’s what we’ll be up to:

  • Meeting with clients and helping them navigate SOFWeek’s value
  • Searching for the right teammates to support our clients’ strategies
  • Learning directly from program and acquisition leaders
  • Deepening our network across the SOF ecosystem
  • Making a few new friends (and reconnecting with old ones)
  • Getting all of our steps in for the entire year – there is a lot to see and do!
  • Play a fun game with 20k of our closest friends 🙃
  • Give away something that everyone wants, needs, and desires: Actionable Intel

The Game, The Mission

We’re launching a mini-mission: a scavenger hunt for intel-hungry attendees.
One lucky follower who finds us and completes the challenge will win a custom Competitive Intelligence report. This is the same analysis we provide to help clients:

  • Understand their ability to prime a specific opportunity

  • Identify gaps and teaming needs relative to the RFP

  • Anticipate how competitors are likely to position and bid

  • Uncover ghosting and shaping strategies

  • Leverage OSINT to gain deep insights into competitive postures

The Prize, a Competitive Intelligence Report, is something that everyone, even if you are not a client, can win. 

Follow us on LinkedIn – @kineticwins to play and win! 

We will start releasing target packages and clues on 4 MAY 2025, and keep your eyes open in Tampa.

The hunt begins soon. Game on.

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